InDemand<\/a>\u00a0to continue raising money and build your backer community after your campaign ends.<\/p>\nAny campaign which meets its goal by the campaign deadline, and is in good standing with Indiegogo may move into InDemand. If your campaign did not meet its goal by the deadline, it is not eligible for InDemand and your campaign will remain closed.<\/p>\n
In addition, successful campaigns can offer your backers \u2018perks\u2019 that can be objects, acknowledgment, a thank you, services, events, or anything that does not violate Indiegogo\u2019s Terms of Use.<\/p>\n
How Do You Qualify for Indiegogo Crowdfunding Campaigns?<\/h2>\n
To qualify as an Indiegogo crowdfunding campaign, you must be 18 years of age or older, a legal resident, or have a business entity registered in one of the listed eligible countries.<\/p>\n
Campaign owners can create campaigns in their own name or on behalf of a registered legal entity with which they are affiliated; have an address and bank account from the country in which you are creating a campaign, and their linked bank account must belong to the person who verified their identity for the campaign.<\/p>\n
When it comes to the type of campaigns you can campaigns for business use, for nonprofit organizations, campaigns for products, anything within Indiegogo\u2019s community projects, and educational campaigns in the tech and innovation category.<\/p>\n
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What Percentage Does Indiegogo Take?<\/h2>\n
Indiegogo charges a 5% platform fee across all crowdfunding campaigns. If they opted into Indiegogo\u2019s InDemand program and ran their campaign on Indiegogo, their platform fee would remain at 5%.<\/p>\n
The InDemand fee for campaigns that did not originally run on Indiegogo is an 8% platform fee, with a 15% (total) fee on any funds driven by Indiegogo\u2019s platform channels. In addition, third-party payment processing fees also apply<\/p>\n
What Is the Minimum Amount You Can Raise from Indiegogo?<\/h2>\n
Indiegogo offers the flexibility to retain all your funds, even if your campaign fails to meet its funding goal, thanks to its flexible campaign feature. However, it\u2019s important to note that the minimum funding goal for a campaign on Indiegogo is $500.<\/p>\n
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How to Start an Indiegogo Campaign<\/h2>\n
You can use Indiegogo to raise money to launch projects below is a step-by-step guide to launching your very own crowdfunding through IndieGoGo:<\/p>\n
1. Register for an account:<\/strong> To get started, you must first sign up for an account on IndieGoGo. You can do this by entering your name and email address, or you can create an account using your Facebook credentials.<\/p>\n2. Choose your campaign:<\/strong> Select \u2018My Campaigns\u2019 from the drop-down menu. Here you can locate the campaign you\u2019d like to launch and click \u201cEdit Campaign\u201d from the \u2018Actions\u2019 Drop-Down menu. You\u2019ll be taken to your Campaign Editor to tweak the offerings of your campaign. Once you have signed up click to start a campaign. When you\u2019re starting a campaign on IndieGoGo you can raise money for a for-profit enterprise (business or project) or for a nonprofit. Make sure your campaign abides by Indiegogo\u2019s camping rules.<\/p>\n3. Spruce up your campaign: <\/strong>You can make your fundraising more enticing by adding graphic and video components to grab attention and also using relevant keywords so your page will come up in online searches.<\/p>\n4. Select the funding type that aligns with your objectives:<\/strong> Indiegogo provides two funding options: flexible and fixed. With fixed funding, you will only receive the funds if you achieve your specified goal. In contrast, flexible funding permits you to retain any amount you raise, regardless of whether you meet your goal.<\/p>\n5. Fill in financial details: <\/strong>select the country where the bank account and the business\/nonprofit are located.<\/p>\n6. Set a timeline for your campaign: <\/strong>You will need to choose a start and an end date for your campaign.<\/p>\n7. Launch and offer appealing rewards:<\/strong> Before you launch your campaign, you can offer rewards to backers as a way of thanking your supporters.<\/p>\n8. Use social media to promote your campaign:<\/strong> You can link your social media account to your campaign to add more buzz and interest to your campaign.<\/p>\n<\/p>\n
Maximizing Your Indiegogo Campaign\u2019s Impact<\/h2>\n
Achieving success on Indiegogo involves more than simply launching a campaign. Below are some effective strategies to enhance the effectiveness of your Indiegogo campaign and improve your likelihood of meeting your funding objectives:<\/p>\n
\n- Compelling Storytelling:<\/strong> Craft a compelling and engaging narrative that resonates with your target audience. Share your passion, the problem you\u2019re solving, and the impact your project will have.<\/li>\n
- High-Quality Visuals:<\/strong> Invest in high-quality images, videos, and graphics that showcase your product, project, or idea. Visuals help captivate potential backers and communicate your message effectively.<\/li>\n
- Clear and Concise Messaging:<\/strong> Clearly communicate your campaign\u2019s purpose, benefits, and unique selling points. Keep your messaging concise, avoiding jargon or complex language.<\/li>\n
- Engage Your Network:<\/strong> Leverage your existing network of friends, family, colleagues, and social media connections. Their early support and word-of-mouth referrals can kickstart your campaign.<\/li>\n
- Regular Updates:<\/strong> Keep your backers informed with regular updates about your campaign\u2019s progress. Updates create a sense of transparency and involvement, fostering trust.<\/li>\n
- Early Bird Rewards:<\/strong> Offer special rewards or discounts to early backers to incentivize them to support your campaign in its initial stages.<\/li>\n
- Tiered Rewards:<\/strong> Create a range of rewards at different price points to cater to backers with varying budgets. Ensure that each tier offers unique value to encourage higher contributions.<\/li>\n
- Social Media Engagement:<\/strong> Actively engage with your audience on social media platforms. Respond to comments, answer questions, and share behind-the-scenes glimpses to keep backers engaged.<\/li>\n
- Influencer Partnerships:<\/strong> Collaborate with influencers or individuals who align with your campaign\u2019s theme. Their endorsement can significantly boost your campaign\u2019s visibility.<\/li>\n
- Email Marketing:<\/strong> Build an email list of interested parties before launching your campaign. Send out personalized emails to inform them about your Indiegogo campaign\u2019s launch.<\/li>\n
- Limited-Time Offers:<\/strong> Create a sense of urgency by offering limited-time rewards or discounts. This can prompt backers to pledge sooner rather than later.<\/li>\n
- Utilize Indiegogo Resources:<\/strong> Take advantage of Indiegogo\u2019s resources, including campaign guides, webinars, and marketing tools. These resources can provide valuable insights and tips.<\/li>\n<\/ul>\n
\n\n\n| Strategy<\/th>\n | Description<\/th>\n<\/tr>\n<\/thead>\n |
\n\n| Compelling Storytelling<\/td>\n | Craft a compelling and engaging narrative that resonates with your target audience.<\/td>\n<\/tr>\n |
\n| High-Quality Visuals<\/td>\n | Invest in high-quality images, videos, and graphics that showcase your product or project effectively.<\/td>\n<\/tr>\n |
\n| Clear and Concise Messaging<\/td>\n | Communicate your campaign’s purpose, benefits, and unique selling points clearly and concisely.<\/td>\n<\/tr>\n |
\n| Engage Your Network<\/td>\n | Leverage your existing network for early support and word-of-mouth referrals to kickstart your campaign.<\/td>\n<\/tr>\n |
\n| Regular Updates<\/td>\n | Keep backers informed with regular progress updates to foster trust and transparency in your campaign.<\/td>\n<\/tr>\n |
\n| Early Bird Rewards<\/td>\n | Incentivize early support by offering special rewards or discounts to backers who contribute in the beginning.<\/td>\n<\/tr>\n |
\n| Tiered Rewards<\/td>\n | Create a range of rewards at different price points to cater to backers with varying budgets.<\/td>\n<\/tr>\n |
\n| Social Media Engagement<\/td>\n | Actively engage with your audience on social media, responding to comments and sharing behind-the-scenes content.<\/td>\n<\/tr>\n |
\n| Influencer Partnerships<\/td>\n | Collaborate with influencers to boost visibility by gaining their endorsement and leveraging their audience.<\/td>\n<\/tr>\n |
\n| Email Marketing<\/td>\n | Build an email list before launching and send personalized emails to inform potential backers about your campaign.<\/td>\n<\/tr>\n |
\n| Limited-Time Offers<\/td>\n | Create urgency by offering limited-time rewards, encouraging backers to pledge sooner rather than later.<\/td>\n<\/tr>\n |
\n| Utilize Indiegogo Resources<\/td>\n | Make use of Indiegogo’s campaign guides, webinars, and marketing tools for valuable insights and tips.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/p>\n By implementing these strategies, you can enhance the overall effectiveness of your Indiegogo campaign and create a stronger connection with your backers, ultimately leading to a more successful crowdfunding experience.<\/p>\n How Can You Boost Your Indiegogo Campaign on Social Media?<\/h2>\nTo effectively boost your Indiegogo campaign on social media, consider implementing the following strategies:<\/p>\n \n- Create Shareable Content:<\/strong> Design content that is easy for your followers to share with their networks. This could include eye-catching graphics, compelling videos, and posts that highlight the unique aspects of your project.<\/li>\n
- Utilize Hashtags:<\/strong> Add relevant hashtags to enhance the visibility of your posts. Investigate trending hashtags in your industry and develop a distinctive hashtag specifically for your campaign.<\/li>\n
- Engage with Your Community:<\/strong> Regularly engage with your followers by responding to comments, thanking them for sharing, and participating in relevant conversations. Building a community around your campaign can lead to more shares and donations.<\/li>\n
- Collaborate with Influencers:<\/strong> Partner with social media influencers who resonate with your project\u2019s mission. Their endorsement can introduce your campaign to a wider audience.<\/li>\n
- Run Social Media Ads:<\/strong> Invest in targeted social media advertising to reach a broader audience. Platforms like Facebook and Instagram offer powerful targeting options to ensure your campaign is seen by those most likely to support it.<\/li>\n
- Schedule Regular Updates:<\/strong> Use social media to provide regular updates about your campaign\u2019s progress. Share both the successes and the challenges to keep your audience invested in your journey.<\/li>\n
- Host Live Q&A Sessions:<\/strong> Organize live sessions on platforms like Instagram, Facebook, or Twitter to answer questions, provide updates, and connect with your audience in real time.<\/li>\n<\/ul>\n
By carefully crafting your campaign and strategically leveraging social media, you can significantly enhance the visibility and success of your Indiegogo campaign.<\/p>\n \n |
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