{"id":367,"date":"2025-02-21T14:20:03","date_gmt":"2025-02-21T15:20:03","guid":{"rendered":"http:\/\/www.hudsonpcrepair.com\/?p=367"},"modified":"2025-02-22T16:33:58","modified_gmt":"2025-02-22T16:33:58","slug":"common-seo-mistakes-you-dont-want-to-be-making","status":"publish","type":"post","link":"http:\/\/www.hudsonpcrepair.com\/index.php\/2025\/02\/21\/common-seo-mistakes-you-dont-want-to-be-making\/","title":{"rendered":"Common SEO Mistakes You Don\u2019t Want to Be Making"},"content":{"rendered":"<p><span data-color=\"transparent\">Digital marketing relies in part on Search Engine Optimization (SEO) to foster the success of a website. Effective strategies drive organic traffic, boosting both sales and conversions.<\/span><\/p>\n<p><span data-color=\"transparent\">Mistakes like not optimizing for essential keywords can lead to a drop in profits and sales. Remember, potential customers looking for online goods and services use keywords and phrases to start the process.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1280\" height=\"720\" class=\"size-full wp-image-1289267 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"seo mistakes\" data-src=\"https:\/\/media.smallbiztrends.com\/2023\/11\/seo-mistakes-1.png\"><\/p>\n<h2>The Impact of SEO Mistakes<\/h2>\n<p>Understanding SEO is crucial for online success. For businesses considering <a href=\"https:\/\/smallbiztrends.com\/how-to-choose-an-seo-company\/\" target=\"_blank\" rel=\"noopener\">how to start an SEO company<\/a>, knowing these common mistakes can provide a solid foundation for offering effective SEO services.<\/p>\n<p>Other SEO errors can cause problems for a website\u2019s search engine rankings:<\/p>\n<ul>\n<li>\u00a0\u00a0Mistakes like broken links can cause a drop in organic traffic.<\/li>\n<li>\u00a0\u00a0\u00a0Misleading meta descriptions can damage the site\u2019s credibility.<\/li>\n<li>\u00a0\u00a0Duplicate content can result in a decline in visibility on Search Engine Results Pages (SERPS).<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1280\" height=\"720\" class=\"size-full wp-image-1289268 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"seo mistakes\" data-src=\"https:\/\/media.smallbiztrends.com\/2023\/11\/seo-mistakes-2.png\"><\/p>\n<h2>The Most Common SEO Mistakes to Avoid<\/h2>\n<p><span data-color=\"transparent\">Along with these mistakes, focusing on <a href=\"https:\/\/smallbiztrends.com\/video-seo\/\" target=\"_blank\" rel=\"noopener\">video SEO<\/a> and <a href=\"https:\/\/smallbiztrends.com\/youtube-seo\/\" target=\"_blank\" rel=\"noopener\">YouTube SEO<\/a> is equally important, as video content increasingly dominates the digital landscape. Sidestepping the following SEO mistakes can help your site rank higher and boost sales.<\/span><\/p>\n<h3>Ignoring the Importance of Keyword Research<\/h3>\n<p><strong><span data-color=\"transparent\">The Mistake<\/span><\/strong><\/p>\n<p><em><span data-color=\"transparent\">\u00a0<\/span><\/em><span data-color=\"transparent\">Neglecting this research reduces a website\u2019s visibility and potential traffic. Keywords are the basis of SEO. In effect, they are the phrases your audience uses to look for the goods and services you have to sell.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">The Solution<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">You can use several research tools, including SEMrush and Google Keyword Planner. These can help you find high-volume, low-competition keywords. One strategy is to target long-tail ones and their variations.\u00a0<\/span><\/p>\n<h3>Overlooking the Power of Meta Descriptions<\/h3>\n<p><strong><span data-color=\"transparent\">The Mistake<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Don\u2019t underestimate the critical nature of meta descriptions. Not using them properly can affect your visibility and click-through rates.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">The Solution<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">A meta description should be approximately 150 to 160 characters long, written in the active voice to emphasize unique selling points.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">\u00a0<\/span><\/strong><span data-color=\"transparent\">WordPress Has some excellent SEO plugins for these descriptions. The same goes for Yoast SEO.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1280\" height=\"720\" class=\"size-full wp-image-1289269 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"seo mistakes\" data-src=\"https:\/\/media.smallbiztrends.com\/2023\/11\/seo-mistakes-3.png\"><\/p>\n<h3>Failing to Optimize for Mobile Users<\/h3>\n<p><strong><span data-color=\"transparent\">The Mistake<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Ignoring mobile optimization leads to lower rankings on mobile searches and higher bounce rates.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">The Solution<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">A responsive design is the solution. \u00a0These designs need to adapt to various devices and screen sizes.\u00a0<\/span><\/p>\n<h3>Neglecting Internal Links<\/h3>\n<p><strong><span data-color=\"transparent\">The Mistake<\/span><\/strong><\/p>\n<p><strong><span data-color=\"transparent\">\u00a0<\/span><\/strong><span data-color=\"transparent\">User navigation can be affected when you overlook these links.\u00a0 Another consequence occurs with indexing by search engines.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">The Solution<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Conducting an audit will help you pinpoint pages that have outdated links or are missing internal links. It is advisable to create an internal linking strategy that emphasizes relevant content.<\/span><\/p>\n<p><span data-color=\"transparent\">It\u2019s also an excellent strategy to optimize your menus and navigation bars to incorporate internal links\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1280\" height=\"720\" class=\"size-full wp-image-1289266 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"seo mistakes\" data-src=\"https:\/\/media.smallbiztrends.com\/2023\/11\/seo-mistakes-4.png\"><\/p>\n<h3>Overusing Keywords (Keyword Stuffing)<\/h3>\n<p><strong>T<span data-color=\"transparent\">he Mistake<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Overusing keywords can do much more than lead to a poor user experience.\u00a0 Search engines impose penalties for keyword stuffing.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">The Solution<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Writing content that appeals to users is part of the solution. Use words naturally so there\u2019s a sense of flow and readability.<\/span><\/p>\n<p><span data-color=\"transparent\">\u00a0Keywords need to be placed in strategic locations like a meta description, headings and titles. Density matters, and you should aim for what\u2019s organic, which is typically up to 2% of all of the content.<\/span><\/p>\n<h3>Not Utilizing Google Search Console<\/h3>\n<p><strong><span data-color=\"transparent\">The Mistake<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Google Search Control can assist you in troubleshooting, maintaining, and monitoring your website\u2019s presence in Google search results. If you\u2019re not utilizing it, you\u2019re missing out on valuable insights.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">The Solution<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Fixing this problem starts with going to <\/span><a href=\"https:\/\/search.google.com\/search-console\/welcome\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\"><u>Google Search Control<\/u><\/span><\/a><span data-color=\"transparent\"> and adding your website URL. You need to upload your site\u2019s XML sitemap.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1280\" height=\"720\" class=\"size-full wp-image-1289265 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"seo mistakes\" data-src=\"https:\/\/media.smallbiztrends.com\/2023\/11\/seo-mistakes-5.png\"><\/p>\n<h3>Ignoring Local SEO<\/h3>\n<p><strong><span data-color=\"transparent\">\u00a0The Mistake<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Ignoring local SEO is a big mistake if you\u2019re looking to target local prospects. Not using the strategy will lower your rankings in local search results.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">The Solution<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Fixing this problem means creating a Google My Business (GMB) listing. It\u2019s also essential to optimize your content and website with location-based keyword phrases and keywords. Remember to ask satisfied customers to leave reviews on your GMB page.<\/span><\/p>\n<h3>Not Optimizing for Voice Search<\/h3>\n<p><strong><span data-color=\"transparent\">The Mistake<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Voice Search is an emerging trend that you should leverage. It has the potential to enhance your visibility.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">The Solution<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Finding conversational keywords that prospects might use when speaking is a solution. Usually, these are long-tail keywords. You\u2019ll also need to ensure your website is mobile-friendly because most searches are done that way.<\/span><\/p>\n<h3>Forgetting to Regularly Update Content<\/h3>\n<p><strong><span data-color=\"transparent\">\u00a0The Mistake<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Your website\u2019s authority and relevance will suffer if you don\u2019t update content regularly.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">The Solution<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">It\u2019s easier to schedule updates when you use a content calendar regularly. You can also consider updating old posts with brand-new information or statistics. New formats are another way to increase your rankings. Think podcasts, infographics, and videos.<\/span><\/p>\n<h3>Overlooking User Experience (UX)<\/h3>\n<p><strong><span data-color=\"transparent\">\u00a0The Mistake<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Lower engagement numbers and higher bounce rates result when ignoring user experience (UX).<\/span><\/p>\n<p><strong><span data-color=\"transparent\">The Solution<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Make sure that your website performs well on mobile devices and is responsive. Optimize images and reduce unnecessary scripts. Streamline your navigation with user-friendly categories and menus and a logical site hierarchy.<\/span><\/p>\n<p><span data-color=\"transparent\">Don\u2019t forget to use bullet points and headers to make content easy to read.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1280\" height=\"720\" class=\"size-full wp-image-1289263 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"seo mistakes\" data-src=\"https:\/\/media.smallbiztrends.com\/2023\/11\/seo-mistakes-7.png\"><\/p>\n<h3>Poor Site Speed and Performance<\/h3>\n<p><strong><span data-color=\"transparent\">The Mistake\u00a0<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Poor performance and slow speed can hinder user experience and your SEO rankings at the same time.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">The Solution\u00a0<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Consider using a faster hosting provider as a potential solution. Additionally, you can decrease HTTP requests by minimizing redirects and taking advantage of browser caching.<\/span><\/p>\n<p><span data-color=\"transparent\">\u00a0Start by using tools like Google PageSpeed Insights to identify any performance issues.<\/span><\/p>\n<h3>Failing to Utilize Social Media Signals<\/h3>\n<p><strong><span data-color=\"transparent\">The Mistake\u00a0<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Your brand\u2019s visibility can be limited if you ignore your social media presence and don\u2019t maintain it properly.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">The Solution\u00a0<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Sharing infographics, articles, blog posts, and videos will help engage with your target market. Remember to run contests and respond to any comments made on these channels.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1280\" height=\"720\" class=\"size-full wp-image-1289262 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"seo mistakes\" data-src=\"https:\/\/media.smallbiztrends.com\/2023\/11\/seo-mistakes-8.png\"><\/p>\n<h3>Not Using Analytics to Drive SEO Strategy<\/h3>\n<p><strong><span data-color=\"transparent\">The Mistake\u00a0<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Optimizing your SEO strategies begins when you utilize the information you get from analytics. Ignoring this critical part of the puzzle deprives you of the tweaks necessary for any campaign.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">The Solution\u00a0<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">You can track user behavior and website traffic using Google Analytics. This tool helps you identify trending topics and high-performing keywords. The information you\u2019ll get through analytics will help you align your strategies with your target market preferences.<\/span><\/p>\n<h3>Inadequate Backlink Strategies<\/h3>\n<p><strong><span data-color=\"transparent\">The Mistake\u00a0<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Your website authority will suffer, and your SEO performance drop if you don\u2019t use quality backlinks.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">The Solution\u00a0<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Ensure you reach out to relevant locations for these. Guest posting to relevant and reputable websites is a great way to get links back to your website.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1280\" height=\"720\" class=\"size-full wp-image-1289258 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"seo mistakes\" data-src=\"https:\/\/media.smallbiztrends.com\/2023\/11\/seo-mistakes-9.png\"><\/p>\n<h3>Overlooking the Importance of Meta Tags and Title Tags<\/h3>\n<p><strong><span data-color=\"transparent\">The Mistake<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Pay attention to title tags and the meta version. Your search visibility and click-through rates will be hampered if you don\u2019t.\u00a0<\/span><\/p>\n<p><strong><span data-color=\"transparent\">The Solution\u00a0<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">One solution is descriptive, compelling titles of less than 70 characters containing your keywords. Encourage links with a meta description that is less than 160 characters.<\/span><\/p>\n<h3>Not Addressing Broken Links<\/h3>\n<p><strong><span data-color=\"transparent\">The Mistake\u00a0<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Maintaining vigilance over these links is essential, as they can adversely affect your SEO. Failing to monitor them can result in lost rankings and decreased sales.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">The Solution\u00a0<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">You\u2019ll need to check for these periodically, and you can use tools like <\/span><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Screaming Frog.<\/u><\/span><\/a><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1280\" height=\"720\" class=\"size-full wp-image-1289261 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"seo mistakes\" data-src=\"https:\/\/media.smallbiztrends.com\/2023\/11\/seo-mistakes-10.png\"><\/p>\n<h2>SEO Best Practices<\/h2>\n<p>For those looking to deepen their SEO knowledge, exploring <a href=\"https:\/\/smallbiztrends.com\/seo-courses\/\" target=\"_blank\" rel=\"noopener\">SEO courses<\/a> can be incredibly beneficial. Additionally, learning <a href=\"https:\/\/smallbiztrends.com\/how-to-improve-writing-and-seo\/\" target=\"_blank\" rel=\"noopener\">how to improve writing and SEO<\/a> can greatly enhance content quality and search engine rankings.<\/p>\n<p>Here are five strategies to help you build a successful SEO strategy and avoid mistakes.<\/p>\n<ol>\n<li>Optimizing your site\u2019s speed means minimizing HTTP requests and compressing images.<\/li>\n<li>\u00a0Active profiles on social media mean engagement. Respond to comments and integrate social sharing buttons.<\/li>\n<li>Utilize Google Analytics to make informed decisions by tracking popular content and website traffic, which encompasses choosing relevant keywords.<\/li>\n<li>\u00a0Look for reputable backlinks from quality websites through guest posting and quality content.<\/li>\n<li>Don\u2019t forget to optimize title tags and their meta counterparts.<\/li>\n<\/ol>\n<p>Beyond these practices, <a href=\"https:\/\/smallbiztrends.com\/creating-well-rounded-seo-strategy\/\" target=\"_blank\" rel=\"noopener\">creating a well-rounded SEO strategy<\/a> and <a href=\"https:\/\/smallbiztrends.com\/improving-blog-seo\/\" target=\"_blank\" rel=\"noopener\">improving blog SEO<\/a> are crucial steps. Remember, understanding <a href=\"https:\/\/smallbiztrends.com\/mobile-seo-facts\/\" target=\"_blank\" rel=\"noopener\">mobile SEO facts<\/a> is key in an increasingly mobile-first world.<\/p>\n<table id=\"tablepress-3070\" class=\"tablepress tablepress-id-3070 tablepress-responsive\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Best Practice<\/th>\n<th class=\"column-2\">Description<\/th>\n<th class=\"column-3\">Tools\/Resources<\/th>\n<th class=\"column-4\">Key Tips<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Keyword Research<\/td>\n<td class=\"column-2\">Identify relevant keywords that your target audience is searching for.<\/td>\n<td class=\"column-3\">Google Keyword Planner, SEMrush.<\/td>\n<td class=\"column-4\">Focus on long-tail keywords for less competition.<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Quality Content<\/td>\n<td class=\"column-2\">Create valuable and informative content that meets user needs.<\/td>\n<td class=\"column-3\">Content management systems, Grammarly.<\/td>\n<td class=\"column-4\">Regularly update your website with fresh, relevant content.<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">On-Page Optimization<\/td>\n<td class=\"column-2\">Optimize individual web pages to rank higher.<\/td>\n<td class=\"column-3\">Yoast SEO, Moz SEO tools.<\/td>\n<td class=\"column-4\">Include keywords in titles, headings, and meta descriptions.<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">Mobile Optimization<\/td>\n<td class=\"column-2\">Ensure your website is mobile-friendly.<\/td>\n<td class=\"column-3\">Google&#8217;s Mobile-Friendly Test, responsive web design.<\/td>\n<td class=\"column-4\">A mobile-responsive website is crucial for better ranking.<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n<td class=\"column-1\">Loading Speed<\/td>\n<td class=\"column-2\">Improve website loading times for better user experience.<\/td>\n<td class=\"column-3\">Google PageSpeed Insights, website caching tools.<\/td>\n<td class=\"column-4\">Fast loading speeds are crucial for both ranking and user experience.<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n<td class=\"column-1\">Quality Backlinks<\/td>\n<td class=\"column-2\">Build high-quality backlinks from reputable websites.<\/td>\n<td class=\"column-3\">Backlink analysis tools like Ahrefs, guest blogging.<\/td>\n<td class=\"column-4\">Focus on building organic backlinks over quantity.<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n<td class=\"column-1\">Local SEO<\/td>\n<td class=\"column-2\">Optimize for local searches, especially if you have a physical location.<\/td>\n<td class=\"column-3\">Google My Business, local directories.<\/td>\n<td class=\"column-4\">Ensure your business is listed on local directories and Google My Business.<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n<td class=\"column-1\">Image Optimization<\/td>\n<td class=\"column-2\">Optimize images for faster loading and descriptive alt-text.<\/td>\n<td class=\"column-3\">Image compression tools, descriptive file names.<\/td>\n<td class=\"column-4\">Use relevant alt-text and compress images for faster loading.<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n<td class=\"column-1\">Regular Analytics Review<\/td>\n<td class=\"column-2\">Regularly check analytics to understand traffic and user behavior.<\/td>\n<td class=\"column-3\">Google Analytics, Google Search Console.<\/td>\n<td class=\"column-4\">Use insights to refine your SEO strategies over time.<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n<td class=\"column-1\">SSL Certificate<\/td>\n<td class=\"column-2\">Secure your website with HTTPS for safety and ranking.<\/td>\n<td class=\"column-3\">SSL certificates from hosting providers.<\/td>\n<td class=\"column-4\">Websites with HTTPS are favored by search engines.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-3070 from cache --><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1280\" height=\"720\" class=\"size-full wp-image-1289259 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"seo mistakes\" data-src=\"https:\/\/media.smallbiztrends.com\/2023\/11\/seo-mistakes-11.png\"><br \/>\nhttps:\/\/youtube.com\/watch?v=MrxJTEfL_Og%3Fsi%3DMWLrnBvF1Wz4WaCL<\/p>\n<h2>FAQs: Common SEO Mistakes<\/h2>\n<p><span data-color=\"transparent\">Here are some answers to common questions asked about these mistakes.\u00a0<\/span><\/p>\n<h3>Should a small business pay a specialist to optimize a website for search engines?<\/h3>\n<p><span data-color=\"transparent\">Hiring a professional will give you expert implementation of the most innovative SEO strategies.<\/span><\/p>\n<h3>How often should an SEO strategy be reviewed?<\/h3>\n<p><span data-color=\"transparent\">Regularly reviewing your strategy every 3 to 6 months will enable you to adjust to evolving user behaviors, algorithm updates, and market trends.<\/span><\/p>\n<h3>What are the key factors search engines consider when ranking websites?<\/h3>\n<p><span data-color=\"transparent\">\u00a0The factors search engines evaluate include:\u00a0<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Content quality and keywords.<\/span><\/li>\n<li><span data-color=\"transparent\">\u00a0Backlinks and user experience, which include mobile-friendliness and website speed.<\/span><\/li>\n<li><span data-color=\"transparent\">\u00a0Technicalities like sitemaps, schema markup, and proper website structure.<\/span><\/li>\n<li><span data-color=\"transparent\">\u00a0Domain Authority, which judges the credibility and trustworthiness of the site.<\/span><\/li>\n<li><span data-color=\"transparent\">Engagement metrics, which include click-through rates.\u00a0<\/span><\/li>\n<\/ul>\n<h3>How costly can an SEO mistake be?<\/h3>\n<p><span data-color=\"transparent\">\u00a0An SEO mistake can lead to a significant drop in website traffic, visibility, and rankings. That can spell a decrease in organic search traffic and a loss of revenue.<\/span><\/p>\n<p><em><small>Image: Envato Elements<\/small><\/em><\/p>\n<p>This article, &#8220;<a href=\"https:\/\/smallbiztrends.com\/seo-mistakes\/\">Common SEO Mistakes You Don\u2019t Want to Be Making<\/a>&#8221; was first published on <a href=\"https:\/\/smallbiztrends.com\">Small Business Trends<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing relies in part on Search Engine Optimization (SEO) to foster the success of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-367","post","type-post","status-publish","format-standard","hentry","category-business-ideas"],"_links":{"self":[{"href":"http:\/\/www.hudsonpcrepair.com\/index.php\/wp-json\/wp\/v2\/posts\/367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.hudsonpcrepair.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.hudsonpcrepair.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.hudsonpcrepair.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.hudsonpcrepair.com\/index.php\/wp-json\/wp\/v2\/comments?post=367"}],"version-history":[{"count":1,"href":"http:\/\/www.hudsonpcrepair.com\/index.php\/wp-json\/wp\/v2\/posts\/367\/revisions"}],"predecessor-version":[{"id":368,"href":"http:\/\/www.hudsonpcrepair.com\/index.php\/wp-json\/wp\/v2\/posts\/367\/revisions\/368"}],"wp:attachment":[{"href":"http:\/\/www.hudsonpcrepair.com\/index.php\/wp-json\/wp\/v2\/media?parent=367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.hudsonpcrepair.com\/index.php\/wp-json\/wp\/v2\/categories?post=367"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.hudsonpcrepair.com\/index.php\/wp-json\/wp\/v2\/tags?post=367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}