{"id":666,"date":"2025-04-14T21:24:15","date_gmt":"2025-04-14T21:24:15","guid":{"rendered":"http:\/\/www.hudsonpcrepair.com\/?p=666"},"modified":"2025-04-19T16:19:21","modified_gmt":"2025-04-19T16:19:21","slug":"small-business-owners-who-should-you-hire-for-marketing","status":"publish","type":"post","link":"http:\/\/www.hudsonpcrepair.com\/index.php\/2025\/04\/14\/small-business-owners-who-should-you-hire-for-marketing\/","title":{"rendered":"Small Business Owners: Who Should You Hire for Marketing?"},"content":{"rendered":"

Small Business Owners: Who Should You Hire for Marketing?<\/a> written by John Jantsch<\/a> read more at Duct Tape Marketing<\/a><\/p>\n

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Table of Contents<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n
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1<\/span><\/div>\n

In-House Marketing Team<\/a><\/div>\n

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2<\/span><\/div>\n

Outsourced Marketing Agencies<\/a><\/div>\n

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3<\/span><\/div>\n

Marketing Leadership for Small Businesses: The Hybrid Approach<\/a><\/div>\n

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4<\/span><\/div>\n

Making the Right Hire<\/a><\/div>\n<\/div>\n

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When it comes to marketing leadership for small businesses<\/strong>, choosing who to hire can feel overwhelming. Should you build an in-house team, outsource to an agency, or explore a more flexible, modern approach with\u00a0Marketing Leadership as a Service<\/a> ? In this post, we\u2019ll compare your options and introduce a hybrid solution that\u2019s helping small businesses scale smarter.
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Option<\/strong><\/p>\n<\/div>\n<\/th>\n

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Monthly Cost<\/strong><\/p>\n<\/div>\n<\/th>\n

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Strategic Leadership<\/strong><\/p>\n<\/div>\n<\/th>\n

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Execution Team<\/strong><\/p>\n<\/div>\n<\/th>\n

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Customization<\/p>\n<\/div>\n<\/th>\n

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AI\/Tech Integration<\/p>\n<\/div>\n<\/th>\n

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Best For<\/p>\n<\/div>\n<\/th>\n<\/tr>\n<\/thead>\n

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In-House<\/strong><\/p>\n<\/div>\n<\/td>\n

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$25K\u2013$50K+<\/p>\n<\/div>\n<\/td>\n

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\"\u2705\"<\/p>\n<\/div>\n<\/td>\n

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\"\u274c\"<\/p>\n<\/div>\n<\/td>\n

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\"\u2705\"<\/p>\n<\/div>\n<\/td>\n

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\"\u274c\"<\/p>\n<\/div>\n<\/td>\n

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Businesses with large budgets<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

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Outsourced<\/strong><\/p>\n<\/div>\n<\/td>\n

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$5K\u2013$15K+<\/p>\n<\/div>\n<\/td>\n

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\"\u26a0\" (Varies)<\/p>\n<\/div>\n<\/td>\n

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\"\u2705\" (Do not own processes)<\/p>\n<\/div>\n<\/td>\n

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\"\u26a0\" (Cookie-cutter risk)<\/p>\n<\/div>\n<\/td>\n

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\"\u26a0\" (Depends on partner)<\/p>\n<\/div>\n<\/td>\n

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Budget-conscious, need quick out<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

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Hybrid\/MLaaS<\/strong><\/p>\n<\/div>\n<\/td>\n

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$5K\u2013$15K+<\/p>\n<\/div>\n<\/td>\n

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\"\u2705\"<\/p>\n<\/div>\n<\/td>\n

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\"\u2705\"<\/p>\n<\/div>\n<\/td>\n

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\"\u2705\"<\/p>\n<\/div>\n<\/td>\n

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\"\u2705\"<\/p>\n<\/div>\n<\/td>\n

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Growth-minded SMBs and solopreneurs<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

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In-House Marketing Team<\/strong><\/h2>\n<\/div>\n
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Building an in-house marketing team gives you direct oversight and tight alignment with your business goals. You can provide real-time input, and your team is fully dedicated to your brand\u2019s voice and vision.<\/p>\n

But for many small businesses, this comes at a high price. Hiring a Chief Marketing Officer (CMO) or Marketing Director costs between $15,363 and $29,732 per month. Then come the specialists\u2014SEO, content, social media, web development, analytics\u2014each averaging $6,348\/month.<\/p>\n

Marketing today is both wide and deep, and it\u2019s rare to find one person (or even a small team) who can cover strategy, execution, tech, and creativity without burning out or missing the mark.<\/p>\n

Key Roles & Costs:<\/p>\n